Personal Branding
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Personal Branding ⋆
the problem
As a designer, I needed to create a personal brand. A logo and various business documents that would represent me and my style of work.
Final Logo
The first step in the process was to start sketching various logo designs until I found one that I felt represented me.
the process
Logo Sketches
Logo Sketches
After choosing a logo, I created a brand board. This board included every version of a logo I would need for any branding. It had the colors, typefaces, and designs I would use.
Brand Board
the solution
I decided to use the logo with my last name. I felt that my last name is unique and would be more interesting to look at. I wanted to highlight the o’s, so I used Century Gothic Pro. This typeface had perfect circles for o’s and was the perfect fit for what I wanted my logo to look like. I used pink and black because these colors compliment each other well and pink is my favorite color.
I also decided to fill in the 3 o’s to represent the three pillars of my brand: design. creativity. passion.
This design will be used on all business documents in the future and any branded material I will produce.
