Nuggets of Love

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Nuggets of Love ⋆

the ask

Tyson was releasing limited edition nuggets for Valentine’s Day. We were asked to develop a Mobile Hero image and carousel images to be displayed on Walmart.

mobile hero

For mobile heroes, we take the current product packaging and make enhancements to the pack for eCommerce purposes. In this example, we removed any callouts beside the taste appeal, product name, logo, and net weight. We enhanced the taste appeal and had the nuggets come off the pack, increased the size of the logo and the product name. We also increased the size of the net weight and placed it in the middle of the packaging.

Original Packaging

Final Mobile Hero

carousel images

The purpose of carousel images is to educate the consumer about the product and to highlight key benefits. For this carousel set we wanted to follow the theme of a valentine. We included the pack colors and graphics but also including other love themed images. This carousel is very playful to go along with the fun nature of the product. In this set of images, we focused on the quality of chicken, cooking instructions, and the nutrition facts.