Spooky Nuggets

⋆

Spooky Nuggets ⋆

the ask

Tyson was releasing limited edition nuggets for the Halloween season. We were asked to develop a Mobile Hero image and carousel images to be displayed on Walmart.

mobile hero

For mobile heroes, we take the current product packaging and make enhancements to the pack for eCommerce purposes. In this example, we removed any callouts beside the taste appeal, product name, logo, and net weight. We enhanced the taste appeal and had the nuggets come off the pack, increased the size of the logo and the product name. We also increased the size of the net weight and placed it in the middle of the packaging.

Original Packaging

Final Mobile Hero

carousel images

The purpose of carousel images is to educate the consumer about the product and to highlight key benefits. This carousel is very playful to go along with the fun nature of the product. In this set of images we focused on the quality of chicken, cooking instructions, and the nutrition facts.